Geechee Apparel & Company is owned by Dee Carson. A Charleston native. Growing up, Dee would love to fish, go crabbing, and hang out on the beach. Walking home from school everyday he would see an old man riding his bike with two buckets on one handle barin downtown Charleston, SC to go catch seafood to sell, or feed his family. The brand is built around the Geechee Culture with Dee Carson's twist for his love of being by the water.